Google Ramps Up Cryptocurrency Advertising Regulations
Stricter Compliance for US-Targeted Ads
Google has announced significant changes to its advertising policies for cryptocurrency products and services targeting the United States. Beginning January 29th, 2024, only advertisers who have completed Google's rigorous Cryptocurrency Exchanges and Wallets certification will be allowed to promote these products and services.
Application and Certification Process
To obtain certification, advertisers must submit an application form that will become available on July 8th, 2021. Google will evaluate applications against strict criteria, including the company's track record, financial stability, and compliance with all applicable laws and regulations.
Eligibility and Requirements
Certified advertisers will be permitted to promote cryptocurrency exchanges and wallets on Google Ads. However, these products must not promote complex financial instruments or provide misleading or deceptive information to users. Advertisers must also adhere to all Google Advertising Policies and Guidelines.
Conclusion
Google's new advertising regulations represent a significant step towards ensuring the integrity and transparency of cryptocurrency advertising. By requiring certification and imposing strict eligibility requirements, Google aims to protect consumers from potential fraud and abuse while fostering a responsible and compliant ecosystem for cryptocurrency exchanges and wallets.
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